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21.09.2026

“You Invest 60% Yourself, and Only Then Attract the Buyer”: Oleksiy Koval on the New Financial Reality of Real Estate Development

At whose expense is Ukrainian real estate built under wartime conditions, when the traditional investment model no longer works? Perfect Group CEO Oleksiy Koval reveals the new financial anatomy of construction — from targeted transactions in the business class segment to a forced transition toward transparent European rules of the game.

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Perfect Group CEO Oleksiy Koval compares the Ukrainian market with Western financial instruments and highlights radical shifts in the investment structure:

Ukraine’s investment and construction model is fundamentally different from the Western one, where developers work with borrowed money. Over there, developers have various options — go to a bank and borrow at 5%, or turn to non-bank institutions, insurance companies, or pension funds. Before 2022, Ukrainian developers operated with their own funds and, to a large extent, money from the general public. That was an understandable model. Now the proportion has shifted significantly. While before 2022, 10% of the resources belonged to the developer and 90% came from the public, today you have to invest up to 60% of your own money into a project before you can even attract buyers’ money.”

In the higher-end business-class real estate segment, the situation follows a different scenario, as construction there is sustained by targeted high-value transactions. According to the company head, there might be almost no sales throughout a month, but a single deal purchasing two penthouses of 300 sq. m each provides enough financing to keep construction moving forward.

Regarding the future transformation of the sector and the necessity of shifting to transparent European operating standards, the development executive voices a principled stance:

“Currently, there isn’t a developer who would say they aren’t ready to operate ‘100% above board’. We have long been ready and are working transparently. Give us balanced regulation, transparent rules of the game, access to loans — and we are ready to implement all assigned tasks, of any scale and complexity.”

Read the full text in the Interfax-Ukraine article.

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